Pet Age Columns
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Non-Members: Click links below for sample columns:
Making Money with Boutiques by Barry Berman
Switching Customers to a New Brand by Dave Ratner

Columns by Topic:

Columns by Author:

 

Marketing & Sales

01/04 Making the Most of Donations
03/04 Improving the Shopping Expereince
04/04 Nurturing New Customer Relationships
06/04 Branding Your Store
06/04 Creating a Theme
08/04 Making Your Store Entertaining
09/04 Managing Customer Relationships
04/05 Switching Customers to New Brands
06/05 Selling Bunnies and Other Pets
07/05 Selling Private-Label Products
08/05 Offering Value-Added Services to Draw New Customers
09/05 Marketing Pet-Related Experiences
10/05 Plan Holiday Advertising and Marketing Now
11/05 Preparing for Holiday Shoppers
11/05 Random Acts of Customer Loyalty
02/06 Promoting "Locally Owned"
03/06 Showing Off Your Competitive Prices
12/06 Hug Your Cutomers
05/06 Selling Pet Foods
07/06 Showing Customer Appreciation
08/06 Setting Employee Compensation
09/06 Running Holiday Promotions
10/06 Using Word of Mouth Marketing
01/07 Marketing for a Cause
03/07 Hiring an "Events" Person
07/07 Customer Counts and Conversion Rates
08/07 What Not to Do Online
12/07 How to Encourage Pet Training
01/08 Advanced Selling Techniques
02/08 Finding Advice in Marketing Books
04/08 New Approaches to Advertising
07/08 Pushing Semi-Exclusive Brands
08/08 Starting an Employee Training Program


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Strategy & Operations

01/04 Creating Incentive Programs
02/04 Saving Money on Credit Cards
04/04 Nurturing New Customer Relationships
05/04 Creating an Employee Manual
07/04 Exhibiting at Consumer Shows
07/04 Lessons from a Startup
08/04 Doing Damage Control
10/04 Surveying Your Employees
10/04 Minimizing Thefts
11/04 Establishing Pay Scales and Policies
11/04 Learning from a Master
01/05 Hiring Managers
01/05 Getting 15 Minutes of Fame
02/05 Protecting Yourself Against the Unthinkable
02/05 Getting Prepared for a Disaster
03/05 Handling Out-of-Stocks With Care
03/05 Testing Job Applicants
05/05 Checking Employees' Backgrounds
06/05 Hiring Proactively
08/05 Offering Value-Added Services to Draw New Customers
08/05 Thanks, I'm Going to Wal-Mart
10/05 Offering A Dog Wash Service
12/05 Your Retailing Bible
12/05 Thinking Like the Big Guys
02/06 Cutting Your Expenses
04/06 Preparing Press Releases
04/06 Using Improved Video Security
06/06 Dealing with Angry Customers
07/06 Showing Customer Appreciation
08/06 Setting Employee Compensation
10/06 Have We Defeated Wal-Mart
11/06 Handling Generational Differences
12/06 Switching Customers to a New Brand
02/07 Dealing With Burnout
04/07 Doing a Space to Sales Analysis
06/07 How Not to Handle a Recall Crisis
07/07 Keeping Recall Customers for Life
07/07 Customer Counts and Conversion Rates
08/07 What Not to Do Online
09/07 What to Do Online
10/07 Holiday Events, Holiday Pets
11/07 Making Money with Boutiques
01/08 Helping Aquarium Customers Succeed
02/08 Re-Inventing Your Aquatics Business
04/08 Building Value with Exclusive Brands
07/08 Offering Financial Incentives
08/08 Helping New Hobbyists Enjoy Fish


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Assortment (What You Sell) & Advertising

07/03 Keep Your Advertising on Track
02/04 Promoting Relationships with Ads
03/04 Selling Puppies Profitably, Part I
04/04

Selling Puppies Profitably, Part II
05/04 Finding Your Niche with Food
09/04 Making Your Ads Work
04/05 Capitalizing on the Gift Category
05/05 Creating Effective Ads
07/05 Expand Your Fish Niche
09/05 Using Coupon Mailers
01/06 Advertising Often, Advertising Well
01/06 Getting a New Department Right the Second Time
03/06 Advertising in Free Periodicals
05/06 Promoting Dog Training Classes
06/06 Using Shelter Pets to Increase Traffic
07/06 Showing Customer Appreciation
07/06 Reconsider Reptiles
08/06 Increasing Profits with Plants
09/06 Running Holiday Promotions
11/06 Advertising for the Holidays
12/06 Switching Customers to a New Brand
01/07 Selling Semi Exclusive Brands
02/07 Signs of Success
03/07 Mr. Ratner Goes to Washington
04/07 Advertising on the Radio
05/07 Appealing to Customers' Senses
05/07 Profiting from Ponds
11/07 Selling Pet Food
12/07 Setting an Advertising Budget

 

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Barry's Pet Age Columns
Complete List Organized by Date

02/04 Saving Money on Credit Cards
03/04 Selling Puppies Profitably, Part I
04/04

Selling Puppies Profitably, Part II
05/04 Finding Your Niche with Food
06/04 Creating a Theme
07/04 Lessons from a Startup
08/04 Making Your Store Entertaining
09/04 Managing Customer Relationships
10/04 Minimizing Thefts
11/04 Learning from a Master
01/05 Hiring Managers
02/05 Getting Prepared for a Disaster
03/05 Testing Job Applicants
04/05 Capitalizing on the Gift Category
05/05 Checking Employees' Backgrounds
06/05 Hiring Proactively
07/05 Expand Your Fish Niche
08/05 Thanks, I'm Going to Wal-Mart
09/05 Marketing Pet-Related Experiences
10/05 Offering A Dog Wash Service
11/05 Random Acts of Customer Loyalty
12/05 Your Retailing Bible
01/06 Getting a New Department Right the Second Time
02/06 Promoting "Locally Owned"
03/06 Showing Off Your Competitive Prices
04/06 Using Improved Video Security
05/06 Promoting Dog Training Classes
06/06 Using Shelter Pets to Increase Traffic
07/06 Reconsider Reptiles
08/06 Increasing Profits with Plants
09/06 Build Referrals to Make Money
10/06 Have We Defeated Wal-Mart
11/06 Handling Generational Differences
12/06 Hug Your Cutomers
01/07 Marketing for a Cause
02/07 Dealing With Burnout
03/07 Hiring an "Events" Person
04/07 Doing a Space to Sales Analysis
05/07 Profiting from Ponds
06/07 Lessons From a Product Recall
07/07 Customer Counts and Conversion Rates
08/07 What Not to Do Online
09/07 What to Do Online
10/07 Holiday Events, Holiday Pets
11/07 Making Money with Boutiques
12/07 How to Encourage Pet Training
01/08 Helping Aquarium Customers Succeed
02/08 Re-Inventing Your Aquatics Business
04/08 Building Value with Exclusive Brands
07/08 Offering Financial Incentives
08/08 Helping New Hobbyists Enjoy Fish

Return to the main NexPet site

 

Dave's Pet Age Columns
Complete List Organized by Date

07/03 Keep Your Advertising on Track
01/04 Making the Most of Donations
02/04 Promoting Relationships with Ads
03/04 Improving the Shopping Expereince
04/04 Nurturing New Customer Relationships
05/04 Creating an Employee Manual
06/04 Branding Your Store
07/04 Exhibiting at Consumer Shows
08/04 Doing Damage Control
09/04 Making Your Ads Work
10/04 Surveying Your Employees
11/04 Establishing Pay Scales and Policies
01/05 Getting 15 Minutes of Fame
02/05 Protecting Yourself Against the Unthinkable
03/05 Handling Out-of-Stocks With Care
04/05 Switching Customers to New Brands
05/05 Creating Effective Ads
06/05 Selling Bunnies and Other Pets
07/05 Selling Private-Label Products
08/05 Offering Value-Added Services to Draw New Customers
09/05 Using Coupon Mailers
10/05 Plan Holiday Advertising and Marketing Now
11/05 Preparing for Holiday Shoppers
12/05 Thinking Like the Big Guys
01/06 Advertising Often, Advertising Well
02/06 Cutting Your Expenses
03/06 Advertising in Free Periodicals
04/06 Preparing Press Releases
05/06 Selling Pet Foods
06/06 Dealing with Angry Customers
07/06 Showing Customer Appreciation
08/06 Setting Employee Compensation
09/06 Running Holiday Promotions
10/06 Using Word of Mouth Marketing
11/06 Advertising for the Holidays
12/06 Switching Customers to a New Brand
01/07 Selling Semi Exclusive Brands
02/07 Signs of Success
03/07 Mr. Ratner Goes to Washington
04/07 Advertising on the Radio
05/07 Appealing to Customers' Senses
06/07 How Not to Handle a Recall Crisis
07/07 Keeping Recall Customers for Life
08/07 Advertising on AM Radio
09/07 It's Always Been a Matter of Trust
10/07 Increasing Holiday Sales
11/07 Selling Pet Food
12/07 Setting an Advertising Budget
01/08 Advanced Selling Techniques
02/08 Finding Advice in Marketing Books
04/08 New Approaches to Advertising
07/08 Pushing Semi-Exclusive Brands
08/08 Starting an Employee Training Program

Return to the main NexPet site